Thursday, January 15, 2015

How Social Media Has Changed Photography

            The digital age has changed everything in the world of photography. Most attribute this to the implementation of digital cameras. We forget that if it werent for social media, photographers would still be dependent on printed images to reach potential clients. Social media has widened the door created by the digital camera. The ability to spread images so efficiently gives amateurs quick recognition in a public space that isnt conducive to negative criticism. Which had grown a large spread of professional photographers. Giving people a wide array of options.
            With the evolution of social media, I can reach thousands of people in a matter of hours, I dont have to wait for the whispers of my talent to spread. This fast and affordable form of advertising allows me to get feedback from my followers and instantly see what types of work people respond to. But easy come, easy go - as quickly as images are seen and liked, they are quickly forgotten. They fall behind other posts, covered up with pregnancy announcements, complaints of too much homework, and the occasional scathing review of the newest Michael Bay movie.
            Vigilance is required to maintain a presence on Facebook. I cant justify paying a person to manage my online presence. I often dont realize how much time I spend maintaining my online presence. Twenty years ago the only tools photographer had to build a client base were print advertisements and word of mouth. It might still take some time to build a significant client base but once a reputation is established the only thing necessary to sustain it is to keep churning out quality work that keeps clients happy.
            Ive grown up in social media world. MySpace was first place I received positive feedback on my images. I blame my fairly recent acquisition of a smart phone for my limited Twitter and Instagram following. Even though social media requires some work, I feel like the benefit of obtaining clients that choose Traughber Photography primarily because they like the aesthetic I offer makes it worth the work.

            
(Chelsey & John – Clients who were excited to hire me based on my Social Media Presence)

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