Google is the universal way people find information on the internet. The google algorithm sift through web pages searching for link and key words to provide their audience with the most relevant content. Optimizing my website can provide me with more interaction with potential clients, because it makes it easier for them to find me on the internet.
The google algorithm favors links from social media. especially those from google based platforms like youtube, blogger and google plus. But links from other platforms can go along way to help too. I work for the Office of Research and Graduate studies, and out websites get a huge leg up since the are for an educational institution and google favors website the end in .edu. While attending the College of Southern Idaho I learned the the College’s IT department always had a goal to be the first google result when people googled CSI. It didn’t happen very often but sometimes they were able to optimize their site to show up ahead of the hit CBS procedural show.
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